Life after the war changed people dramatically. Affluence became the goal of the average citizen and consumerism became a lifestyle. The post-war manufacturing and media boom gave way to brands and icons that people associate with their daily needs. The changes in society blurred the distinction between classes, a phenomenon demonstrated in the art of that time.
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The traumatized society was keen on finding enjoyment in simple pleasures. Enjoying “high” art that was abstract and serious didn’t seem to be what the public was looking for. Though critics praised it, the movement failed to influence majority of the audiences. Some artists also felt alienated from this movement and went on to create straightforward and accessible art. With this came artworks done in the style of commercial billboards and comics, which were quickly accepted by the masses.
In a recovering society, art doesn’t need to be complicated. The message can be communicated by showing what is familiar. The famous works of Lichtenstein and Warhol became iconic because they lifted mundane parts of a person’s daily life and showed these in a new light. Perhaps the commonality of these works was the same aspect that made people understand their new experience.
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To this day, many still enjoy Pop art. Accessible and easily reproduced, the original artworks have taken on different forms. From prints to clothing, these works have shown that good art is also for the enjoyment of the masses.